In 1965 a young physics graduate student noticed that the bike parked next to his was covered with mud. "That looks like fun" he thought, "I’ve got to talk to the guy who owns it".
When he finally met the owner, he introduced himself; "Hi, my name is Geoff Fox and I’d love to go riding with you", starting a lifelong love of motocross.
In the early 70's Geoff was living in Santa Clara, teaching and riding motocross in his spare time. He became riding partners with the parts manager at the local bike dealership and this led to him investing in his friend's motorcycle business.
The dealership was called Grand Prix Cycles and although its main source of income was on repairs, parts, and engine modifications as Geoff became more involved the attention shifted to focus on accessories.
Geoff had started a parts and accessories mail order business out of the dealership called "Super Trick Stuff" selling to customers all over the US. Soon this was the most profitable part of the dealership leading to disagreements on how to drive the business forward, so Geoff left in the winter of 1973 and started his own company in February 1974.
He called it Moto-X Fox.
Initially the company manufactured high-performance motocross parts, accessories, suspension and engine components for racers. In 1977 to prove they had the best products you could buy Team Moto-X Fox was founded and quickly became the top non-factory riders in the competitive AMA 125 National Championship series.
During the series Team Moto-X wore bright red, yellow and orange race outfits, handmade by Fox, the clothing was an instant hit and became the catalyst to split the company into two; Fox Head, clothing and Fox Tail, suspension technology.
Fox continued to develop clothing for motocross riders by working closely with, and sponsoring, some of the best riders in the world; Mark Barnett, Damon Bradshaw, Ricky Carmichael, Doug Henry, Rick Johnson, Brad Lackey, Steve Lamson, Jeremy McGrath and James Stewart.
This constant collaboration with the world's best riders, design talent and technology available has seen Fox expand its range of motocross gear to include helmets, boots, gloves and protective body armour.
Fox recognised the synergy between Motocross, Mountain Biking and BMX racing; manufacturing specific products for these sports.
Fox is driven by the idea of elevating athletic performance through progressive innovation, everything they make is developed with the rider in mind and Fox Racing continues to live up to Geoff Fox's original goal, "making the best motocross products money can buy!"