Wulfsport was founded by keen amateur motocross rider Bill Brown in 1980. Already well known in the MX world as a regular racer, main dealer for motocross bikes, and his Trentham Gardens Dirt Bike Show Team, Bill who liked Fox, decided to name his new company after the wolf as "wolf is like a big brother to a fox". He spelt it with a 'u' as British products didn't have a great reputation in the early 80's and Wulfsport sounded foreign. Wulfsport is still a family business designing and distributing MX clothing, boots, helmets, gloves, armour, accessories and off-road racewear.
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